Why you should prepare your business for the unexpected


For anyone running a business, planning is a vital part of making it work. We make sure orders are placed in time, that our tweets and emails reach the right people, that there are enough teabags in the cupboard to keep us fuelled!

To help us plan, we make assumptions about what will happen next week, next month, next year. This many customers, that many events, this much training for our staff, and so on. However, sometimes our assumptions don’t match reality, and we need to adjust our plans to take account of more customers than we expected, more deliveries to make, more tweets to send. With proper planning, it is easy to tweak our plans to take account of these unexpected changes to our assumptions.


We also make a lot of assumptions about the systems, infrastructure and people that our businesses rely on. We assume that the lights will stay on, our IT will work, our staff will be able to make it to the office and that our suppliers will be able to deliver what they say, when they say they will.

Just like our day to day planning though, sometimes reality doesn’t match our assumptions when it comes to the people and things we rely on for our business. Our power supply fails, severe weather stops our staff getting to work, a water pipe bursts in our warehouse damaging stock to name a few potential unexpected problems.

It is estimated that 20% of small businesses will experience a major disruption each year, with between 10 and 25% of those never recovering.

However, it is possible to plan for these emergencies and unexpected events and give your business the best possible chance of surviving and thriving through any disruption.

At Black Dog Crisis Management, we specialise in helping businesses prepare for, respond to and recover from emergencies of all shapes and sizes.

Our approach is to work with you to understand your business and your team, and to help you develop the capabilities you need to put in place measures that will make your business stronger in the face of disruption.

So if you want to ensure your business is ready to face the unexpected – or you want to know more about what we do and how we do it, then get in touch with our friendly team today.

We look forward to hearing from you!

Rob Doran


Black Dog Crisis Management




07824 807617


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